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BLUR: Understand how BLUR can help you challenge the norms that are boxing in your business

Traditional boundaries everywhere are being blurred and it’s driving transformational change across a multitude of industries.  Blur is now at the center of disruption and is sparking collaboration and innovation rooted in creativity and the denial that the status quo is always the way to go.  Media, sports, music, television, fashion, retail, hospitality, food and beverage, auto and tech are all being impacted positively by embracing this concept.

IEGWORLD 2019 will explore blur through the eyes of those who have done it.  You’ll not only see what was done but understand the psychology and culture necessary to unlock its power in your business.  Your participation at this event will inspire and enable you to see things differently while emboldening you to challenge the norms that are boxing in your business. 

Through the thought leadership we provide and the people you’ll meet – blur can change your world, too.  

The four themes behind BLUR 

The four themes behind BLUR will be explored at IEGWorld 2019 through a full array of programming including nine main stage sessions featuring 35+ keynotes, 15+ fireside chats and 30+ workshops.

ONGOING PARTNERSHIPS

As events and media blur, partners and sponsors have to figure out how to combine assets to create sustained engagement. Speakers on this topic include Mercedes-Benz, WW and Museum of Ice Cream

IMMERSIVE & EXPERIENTIAL

Blurring our physical and digital selves in the age of hyper-connection is changing the way we experience sports, entertainment, and many associated lifestyle brands. Some of these are stunts and spectacles, some are more meaningful. It’s important to know when to use which. Speakers on this topic include NHL, Boston Red Sox, BlueVishnu

CULTURAL RELEVANCE

Blurring mainstream/fringe and what that means for brands and partnerships with influencers or up-and-coming sectors like Esports.  Speakers on this topic include United Airlines, Burger King, El Rey Network, Noor Tagouri, and ReadyUp

FUTURE SPONSORSHIP MODELS

Responding to a blurry media landscape with new models for valuing sponsorships. What's staying (TV) and what's changing? Speakers on this topic include: Amazon, Waymo, A-B InBev, NFL and Activision Blizzard

Thank you to these companies who are supporting the execution of the 2019 conference.

  • Aquimo
  • Atomic Logo
  • Eventbrite Logo
  • Hookit
  • Kore Software
  • Leslie Jordan
  • Omni Logo
  • Pathable
  • pc/nametag logo
  • #tagboard
  • Ticket Manager
  • winmo logo