AGENDA

IEGWorld Programming Will Help You Find Your Focus in the BLUR

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7:00 AM
  1. 60 mins
    Join IEG's Peter Laatz and Engine Shop's Gord Lang for a run along Chicago's beautiful lakefront.
1:00 PM
  1. Main Stage
    Grand Horizon Ballroom
    120 mins

    Today’s hyper-connected world creates unique opportunities and challenges for brands and rightsholders reaching for the holy grail of consumer loyalty: sustained engagement. The competition for attention is fierce and brands must challenge the status quo to adapt. Increasingly, consumers want to blur the line between listening to brands and talking with them. Our opening session of IEGWorld 2019 features brands daring to take the conversation to places relevant enough for consumers to pay attention. Sustained engagement today takes cutting edge technology, data and a commitment to original ideas.  You’ll learn how this can lead to sustainable business results.  Each of these speakers will share their unique perspective on this topic in a series of talks, interviews and fireside chats.

3:50 PM
  1. Main Stage
    Grand Horizon Ballroom
    130 mins

    Targeting specific audiences has been the fuel of the sponsorship business for a long time. Today, the definition of specific has dramatically changed as we have learned to use data to better understand audiences and what makes them tick.  Often the most powerful voices are coming out of what we had traditionally define as niche communities.  These influencers are changing the conversation, driving cultural and business innovation through bold ideas and building millions of followers in the process.  This session showcases how partnerships can be bigger, deeper and more meaningful when brands engage and embrace audiences that are hidden in plain sight. Each of these speakers will share their unique perspective on this topic in a series of talks, interviews and fireside chats.

7:30 PM
  1. Reception
    TAO Chicago
    120 mins
    Join us for an evening of great food, drink & conversations at TAO Chicago - a soaring, glamorous venue featuring high-end Asian cuisine. 
6:00 AM
  1. 60 mins
    Join IEG's Peter Laatz and Engine Shop's Gord Lang for a run along Chicago's beautiful lakefront.
6:15 AM
  1. Great Lakes Ballroom
    45 mins

    Take part in this class for a once-in-a-lifetime opportunity to join legendary vogue icon, celebrity choreographer, performance coach, and spiritual fitness guru, Pony Zion for a  fitness experience that is exciting, high energy, and a new adventurous journey of self-discovery.

7:30 AM
  1. Networking
    Grand Horizon Ballroom Foyer
    90 mins
8:20 AM
  1. Main Stage
    Grand Horizon Ballroom
    100 mins

    What is the next frontier for sponsorships? Partnerships.

    Sponsorship used to mean writing a check in exchange for rights and benefits that led to exposure, but the game is changing.  Brands, rightsholders and media alike find themselves trying to solve the same challenge: how do they engage consumers and retain their attention amidst so many other choices?  The answer is true partnerships and it is ushering in the dawn of a new sponsorship era. In this session, we hear from industry leaders who are re-writing the rules of sponsorship marketing to make everyone’s dollars work together to win today’s consumer.  Each of these speakers will share their unique perspective on this topic in a series of talks, interviews and fireside chats.
10:50 AM
  1. Main Stage
    Grand Horizon Ballroom
    130 mins

    Gaming and Esports is the next frontier of engagement and everyone is talking about it.  Through a discovery of the cultural elements driving the success of Esports, we will unlock themes and ideas everyone needs to understand about the emerging Millennial and Gen Z consumers.  Our Esports leaders join others from similar mass niche cultures to help you understand why you don’t have to be involved in gamer culture for it to have an impact on your brand or property. Each of these speakers will share their unique perspective on this topic in a series of talks, interviews and fireside chats.

1:00 PM
  1. Networking
    Great Lakes Ballroom
    90 mins
2:20 PM
  1. Main Stage
    Grand Horizon Ballroom
    100 mins

    Tech is powering  more dynamic, connected experiences in venues, at work and at home. Consumers want to engage with their passions whenever and wherever they want. In this session we’ll explore the future of hyper-engaging media through in-venue and at-home tech, content distribution,and other ways that traditional experience is being blurred and blown up.

4:20 PM
  1. Main Stage
    Grand Horizon Ballroom
    100 mins

    The lines dividing events and content are disappearing and the next generation of sports, entertainment, arts and causes are leaning in. Some of today’s most progressive rightsholders are turning experiences into content and content into experiences; challenging sponsors to think differently about how to engage audiences. We’ll explore businesses that are leading the charge and hear from experts on the science of why this matters. Each of these speakers will share their unique perspective on this topic in a series of talks, interviews and fireside chats.

5:45 PM
  1. Reception
    Grand Horizon Ballroom Foyer
    75 mins
6:00 AM
  1. 60 mins
    Join IEG's Peter Laatz and Engine Shop's Gord Lang for a run along Chicago's beautiful lakefront.
6:15 AM
  1. Great Lakes Ballroom
    45 mins
    Take part in this class for a once-in-a-lifetime opportunity to join legendary vogue icon, celebrity choreographer, performance coach, and spiritual fitness guru, Pony Zion for a  fitness experience that is exciting, high energy, and a new adventurous journey of self-discovery.
8:00 AM
  1. Networking
    Grand Horizon Ballroom Foyer
    90 mins
8:20 AM
  1. Main Stage
    Grand Horizon Ballroom
    100 mins
    We’re all familiar with the way technology has changed our lives throughout this mobile revolution.  From shopping to mobile and from dating to how we view content, nothing is quite the same as it was just 10 years ago.  Technology is also changing the games we love to engage with. In this session, we’ll explore the way technology is changing sports – from the game itself to the viewing experience to our expectations of the venue experience.   Each of these speakers will share their unique perspective on this topic in a series of talks, interviews and fireside chats.
10:20 AM
  1. Main Stage
    Grand Horizon Ballroom
    115 mins

    As sponsorships blur into partnerships, brands are finding the strategies of investing in fewer and going deeper are paying off big.  This evolution is making experiential sponsorships a true part of the brand’s ecosystem and enable ongoing, impactful consumer engagement.  Executives in this session are stewards of brands that have established themselves as best in class across a number of different categories.  What links them is a consistent commitment to activate, update and innovate how they are talking to their audiences 365 days a year. Each of these speakers will share their unique perspective on this topic in a series of talks, interviews and fireside chats.

12:15 PM
  1. Networking
    Great Lakes Ballroom
    75 mins
1:20 PM
  1. Main Stage
    Grand Horizon Ballroom
    130 mins
    The best way to predict the future? Create it. Building on the themes of the entire conference, we will take a global view, literally, of the next decade. Planning for the LA 2028 Olympics and Paralympic Games are well underway, and our experts identify how partnerships and sponsorships will change in light of macro-forces of globalization, urbanization and the acceleration of advanced technologies. Finally, IEG comes to a close with an up-close-and-personal chat with United Airlines, CEO, whose grappling with brand values in a complex world are leading them to the top.  Each of these speakers will share their unique perspective on this topic in a series of talks, interviews and fireside chats.